Digital Health in Insurance: From Engagement to Acquisition

Discover how digital wellness can transform insurance acquisition and engagement. This session explores the shift from product-first to customer-first strategies, leveraging wellness data to improve lead quality, reduce acquisition costs, and enable personalized offerings. Learn how AI-driven tools, gamification, and platforms like Aktivo create meaningful customer interactions, dynamic pricing models, and holistic well-being solutions - delivering fair pricing, superior risk selection, and sustainable growth for insurers.