Is Cl on Life support? How scientifically powered insights and innovation can help keep Cl alive

Is Critical Illness (CI) insurance on life support? This session explores how evolving medical practices, early detection technologies, and changing disease trends challenge traditional CI product design. Learn why historical data is no longer enough, how classification changes and new diagnostics impact incidence rates, and why behavioural science must be embedded in future solutions. Discover strategies for sustainable, relevant protection, including treatment-based benefits and holistic engagement ecosystems.