Data and Digitisation – How They Change Underwriting and Product Design

Digitisation and the availability of ever more data create opportunities and pressure for life insurance companies to evolve their existing underwriting processes and stay relevant for potential customers. Tim Eppert, Gen Re’s head of L/H Products & Analytics team, discusses how underwriting is shaped by the desire to improve risk differentiation, allow an easy onboarding process and use continuous underwriting to change the relationship between insurer and policy holder.