LossLess: Insuring Recovery, Empowering Change

LossLess pioneers Behavioural Risk Insurance - the first actuarially rigorous insurance category that rewards positive behaviour change rather than compensating for loss. Whilst traditional insurance prices adverse events, LossLess prices recovery milestones. Our breakthrough: applying 150 years of actuarial science to human psychology. We hope to develop Behavioural Risk Tables - like mortality tables, but modelling relapse probability by demographics, support systems, and stress triggers. Using modified Credibility Theory, we refine predictions as individual and peer group data accumulates, with verification quality scores ranging from self-reporting (0.3) to multi-modal monitoring (1.0). LossLess targets gambling addiction's USD 420 billion crisis through milestone-based payouts - participants receive $200-400 for verified 3, 6, and 12-month recovery achievements. This isn't wellness theatre; it's mathematically sound insurance. The actuarial innovation creates an entirely new product category, Behavioural Risk Insurance. Our pilot, LossLess, aims to prove that behavioural risk can be quantified with the same rigour as mortality risk.  LossLess demonstrates actuaries can architect human resilience, not just manage catastrophe - proving our profession's evolution from risk calculators to social innovators.