How AI and New Regulations Are Redefining the European Actuarial Pricing

New technologies, artificial intelligence, and evolving European regulations are reshaping the pricing landscape and transforming how insurers design and govern their pricing frameworks. Far from limiting innovation, regulation can act as a catalyst for modernization  driving transparency, harmonization, and stronger governance while enabling the use of advanced analytical techniques. This session explores how actuarial and pricing teams can modernize their workflows and techniques to meet new technological and regulatory demands. Collaboration between new business and renewal teams is now essential. We will discuss how this can be achieved and supported by harmonized and transparent processes that enhance agility, consistency, and compliance. Under growing uncertainty and new market dynamics, actuaries are also challenged to rethink long-standing assumptions, compare alternative scenarios rapidly, and adapt strategies to evolving conditions. Collaboration and operational alignment will be key. Establishing a harmonized and auditable process that enables faster, well-informed and robust decision-making while maintaining a strong governance structure is the new challenge. The session will also highlight strategies to balance sophistication with explainability, stakeholder communication, and operational efficiency. Finally, we will discuss lessons from other markets, contrasting the European experience with the British and other regulated contexts, and drawing insights from the measures already implemented in the UK.Attendees will gain practical guidance on how actuarial functions can modernize their structures, enhance stakeholder communication, and embrace innovation while maintaining rigor and accountability.